PPC or Pay-Per-Click Advertising has become so common that it makes up a significant portion of online traffic. Platforms like Google, Facebook and Instagram allow business to pay for their content to be put in front of their target audience.
The complexity in the platforms now, allows to target intent, people who previously have viewed your site, and more!
Identifying what would provide best value for you business, keywords, types of ads or even the platform
Building Keywords, Audiences and necessary tools into your website to gain the most data and insight
Reporting key metrics, what it costs to get a lead, and how to improve moving forward
This added traffic, if set up correctly, can result in more leads and more conversions. It can help put you first when someone searches with intent, or make your page the go-to for someone who needs to learn a bit more on the topic. PPC advertising is recommended for those that have a lot of other elements sorted. Quality content, a clear and optimised website and a good track record with their organic traffic.
We can setup Paid Advertising for you campaigns, design the creatives for Display Ads and report back to you to make sure you are completely across what is happening. Quinlan Marketing has experience in Google Ads, Microsoft Ads, Facebook, Instagram and other major forms of paid social and search advertising.
PPC advertising is what you put in. There is a minimum recommended spend to ensure an ROI, however it is cost effective, compared to other traditional marketing methods.
PPC when not setup properly can mean over spending and little coming back in terms of leads. Choosing the right platform, the right budget and targeting is important in developing a strong PPC plan.