Did you know that there are almost 2 billion websites on the web right now? and a big number of these websites are horrendous. I don’t mean that they lack design but rather the crucial elements that make a website effective for the customers. Your website is your storefront, and, in many cases, it will be the first impression of your company. So remember you can only make one first impression so make it count, make your brand standout.
In this blog, I will tell you about the little tricks that help you attract visitors, converts clients, and build your exciting business.
Studies show that you have about 10 seconds to impress a new visitor. Meaning your domain name and homepage needs to be very clear in explaining who you are and what you do. Also, in your description indicate who is your audience and how can you help them. By doing this you have helped the visitor figure out who you are. If you want to even enhance this experience make sure to state what the visitor’s next step should be e.g. “Contact us for a free quote about our service “. Avoid using difficult to read fonts and bad color combination as this will likely throw the visitor out straight away. 7 Website branding examples clearly show how can businesses effectively use words and imagery to bring the brand to life. Check some of the examples and let your creativity begin to do the work.
Nowadays, not every visitor has the patience to go through all pages of the website to find their answer about your business. So, you do not want to lose a customer just because they found it difficult to reach you. Ensuring that the visitor is able to reach you allows for greater engagement and a stronger connection. You can achieve this by having an inquiry form on your website, where they entre details and ask their questions. To add more value to this experience, include your social media accounts, phone number, and email near the inquiry form. What you have done here is encouraged the customer to get in touch with and follow your business accounts. One of the mistakes you should always avoid is having only one way that the customer can reach you. This can play a force against your connection with them. Start creating a contact form shows you the process of how to make an effective form with free templates that you can use.
Now this point is a psychological tip and if done right you can almost guarantee that your first-time visitor will connect with your business. As humans when we get an object for free that we find somewhat valuable we are likely to forget about all the downsides of it. That’s because we get emotionally connected to it by feeling that we have received something for free and earned a sensation of pride and accomplishment. That’s exactly what lead magnets can let your visitors feel. You can start this by giving away anything that you think your visitor will find valuable; eBook, toolkit, or even a checklist. In exchange ask the people for their email and the interest to connect with your business. NeilPate the SEO tool has as developed steps that you can take that will help you craft lead magnets that your customer can not ignore.
Finally, now you may have new ideas on what to include on your website. Remember to make your brand stand out and between the 2 billion sites and connect with your customers. In case you are unsure about your audience or the effectiveness of your website you can check out Quinlan marketing for assistance and extra helpful services. Happy marketing!
