Promotion is one of the most important stages in content marketing, unfortunately, it is the stage where most companies fail. They would think promotion is done once it’s published online. I wish I can say it another way, but your content is something valuable only if you are able to put it in front of the right audience.
Well, now you’re probably raising the question. How can I better promote my content? The goal of promotion is to expand the reach of your brand and get the content in front of people. Now here are 3 unique steps you can take that can effectively promote your content.
The best content promotion is done by the people engaging with your content. This means that making your content easy to share through social media can help people in promoting your content.
However, something to consider is that the way people share on social media has changed. People are now sharing through “Stories” which is more personal and only lasts for 24 hours. Meaning If you want your content in their stories focus on creating content that resonates with their ideas and appeals. You can achieve this by tweaking the language and visual of the content to better sync with your audience. NEILPATEL further explains how to start promoting in stories effectively. Lastly, Always remember to make the content user friendly to increase the possibility of higher engagement.
Think of one time where you commented on a post or in a community and ask yourself what made you share your thoughts? The most likely answer is that you felt connected with the content. Similarly, when you promote content in communities always think of how the community will feel connected with your content. Solving this question will help you improve engagement rates. Check out The Ultimate List of Marketing communities it can help you find the right community for your content. Lastly, Don’t join these communities and promote your content straightaway. The key is to build relationships and make yourself recognizable as a contributor to the community.
The easiest way to effectively promote your content is done through email. So Building an email list can be a large channel. To help you further grow your email list, avoid damaging your brand image, comply with regulations, and consider a double opt-in process. The opt-in allows you to get information that your subscribers have agreed to share with you, meaning that they are genuinely interested in being on your list. The guide to email marketing details the journey of email marketing from start to finish. The last tip is to avoid being vague about the collection process and ensure that the information will not be used for any other purposes
Finally, now you have new ideas on how to promote your content. But remember the greatest content is valuable in front of the right audience. In case you are unsure about your audience or the quality of your content you can check out Quinlan marketing for assistance and extra helpful services. Happy promoting.
