Likes going up and followers going up is how many businesses measure engagement and success online. So what happens when these numbers dry up? Doing the same as before doesn’t always work, but we can give some of our best tips to keep Instagram a way to engage with your fans.
Instagram has confirmed that the company is designing a test to hiding like counts from audiences. It is rumoured that only 10% of an accounts followers will actually see a post, which leaves a small number for many businesses to share their content to.
The Instagram algorithm will know how much your users will care about content. It uses a number of factors to predict how customers will engage with the content you’ve created. This means businesses must check their content is adding value to their target market.
Everyone hears the rumours of ‘only post on Thursdays’ or the number of posts per week, but Instagram rewards consistency. It is all too common for companies to become disillusioned with Instagram after a short stint. A high quality account has to come with a track record of impressing customers. Neil Patel notes consistency is more important than frequency with Instagram. So make sure if you decide on 3 times a week – stick to it.
Commonly overlooked, as trends change constantly, but optimising is something that is a requirement on Instagram in 2020. Making sure to make the post out of your content by engaging with new users through Hashtags, Location tags and more. if you aren’t sure where to start, this is a handy guide for beginners.
‘Keeping the end in mind’ is a mighty popular concept, and it hold true here. For businesses, there is no use getting caught up in likes and followers if it provides no value. 100 passionate fans who engage with posts are just as valuable to some companies as 8.3 million followers are to Red Bull.Its important to remember who you want to engage with, and focus on making those people
In a race to get content out, many forget what it’s meant to do. It’s got to give something to the audience. A great example is cafe’s showcasing what customers can expect their dishes to look like, or clothing brands pairing their products to give their biggest fans
Remember that photo’s are one of the most populated pieces of content on Instagram. It has great benefit trying video’s, livestream or diversifying the type of content you engage with. Even your most loyal fans want to see something new. Plus, it will give the benefit of putting your content in front of new eyes.
If you think you might need some help creating an Instagram strategy, knowing how to grow an account, or even developing and managing content, enquire below and we can discuss how to get your Instagram account on track.
